Princes Risborough Basket
Launched at the end of March 2020, in response to COVID-19, The Risborough Basket is an online shopping and delivery platform for businesses in Princes Risborough.
Set up during lockdown, businesses were able to continue to trade behind closed doors by selling their products to residents using the telephone, email or shopify. A delivery team, comprising furloughed volunteers, provided a same day doorstep delivery service to over 5000 households to enable local residents to self isolate and access essential and non-essential products.
In six weeks over 8000 deliveries were made with an average transaction value of £18.00 and the website received 13000 users with over 90,000 page visits. An online food festival and farmers market supported local food and drink businesses using the basket platform.
The Basket brand has been rolled out to other towns including Henley and Hitchin. The website now features over 40 independent businesses and will continue to grow as lockdown is phased out.
Retail Revival created and commissioned the Basket website, the food festival and the online farmers market for Princes Risborough Town Council.
Client: Princes Risborough Town Council.