Hillingdon October Half Term Roadshow

For Hillingdon Council: A themed activity roadshow, delivered in one Winter half-term week, each day in a different Hillingdon High Street to raise town centre footfall and provide free entertainment for local communities.

The commission included:

• Research and consultation with local stakeholders
• Event concept design, risk assessment, event plan, event insurance
• Marketing and event promotion
• An audit of local community spaces to find suitable locations to hold fringe events across 5 High Streets, Ickenham, Eastcote, Ryefield Avenue, Yiewsley and West Drayton
• Collaborative working with businesses, libraries, schools, community groups and residents associations
• Commissioning and placement of pumpkin sculptures to place in shop windows for a pumpkin trail to curate foot flow through the town to secondary shopping streets
• Delivery of a themed roadshow comprising cookery demonstrations, children’s cooking classes, Halloween themed art activities, cartoon workshops, sideshows and a giant pumpkin character
• Provision of our own equipment including pop-up stalls, games, demonstration kitchen, costume character
• Event evaluation: 5000 additional visitors to the high street, 60 businesses engaged and actively participating